How do you get your name out there and attract your dream clients and opportunities? How do you stand out in a sea of sameness? Do you need a personal brand?

In this fun and interactive session, learn how to start becoming known in your niche for the thing that the people you were meant to serve will become obsessed with YOU over.

Learn:
* Know what a brand is and why you absolutely need a personal one
* The secret to getting known in your space no matter how crowded it feels
* The ONE thing that can keep you from growing your personal brand
* The 3 things you can do this week to build your personal brand

Field of Study: Communications and Marketing
CPE: 1.20

Participants will embark on their journey to cultivate confidence in technology and harness its power to excel in their personal and professional lives. Unlocking Her Tech Brilliance is designed to simplify the process of embracing technology by breaking it down into manageable steps and providing quick wins along the way. By adopting a growth mindset and setting short-term goals, participants will acquire the skills they need to succeed in the long run. Within the session we will discuss four essential buckets of knowledge to explore: Digital, Programming, Infrastructure, and Data. Through understanding each of the buckets, participants will be empowered to find their own brilliance that can take their career to the next step and be ready to inspire the next generation of women.

Field of Study: Information Technology
CPE: 1.30

In today's digital age, building a professional brand on social media can be a game-changer for career and business growth. Platforms like Twitter and LinkedIn offer unique opportunities to network and share your expertise, while Tik Tok, YouTube and Instagram allow for creative expression and can showcase your skills in a dynamic way. To make the most of these platforms, it's important to maintain a consistent and professional online presence, engage with your audience by sharing valuable content. Learn how our panelists recommend leveraging social media to grow a following, build brand and professional awareness, and shine a light on the accounting profession.

Field of Study: Communications and Marketing
CPE: 1.30

In today’s rapidly evolving business landscape, fostering genuine inclusion is crucial for organizational success. Fearless Inclusion centers on two key principles: bravery—the confidence to unapologetically be yourself, and safety—the ability to create space for others to do the same. While this may sound simple, achieving it requires confidence, self-awareness, and a sense of agency.

This session delves into the practice of Fearless Inclusion, with a special focus on professional women in leadership roles. Often, self-determination and empowerment are misinterpreted as bossiness or selfishness, especially for women in male-dominated fields. We will examine the factors that undermine confidence and agency, explore societal and workplace norms that reinforce these gaps, and identify strategies to counteract them. Additionally, we will discuss the role of self-awareness in navigating these challenges and boosting confidence, as well as the importance of setting healthy boundaries to protect well-being.

Participants will leave the session with practical, actionable strategies to build self-awareness, a sense of agency, and empowerment. By understanding and challenging existing norms, participants will be equipped to redefine their personal and professional boundaries, build confidence, maintain a healthy balance, protect their well-being, and create space for others to do the same.

Learning Objectives:

• Identify factors that undermine confidence and agency in professional settings.

• Discuss how bias and workplace norms can undermine confidence.

• Explore strategies to boost self-awareness and develop a sense of agency.

Field of Study: Personal Development
CPE: 1.30